About To Excel in Life

To Excel In Life was founded in 2002 by Brian Siddons, a lifelong runner with 20 plus years of experience in the footwear, apparel and sporting goods industry. Based just outside of Minneapolis, MN, To Excel In Life is a family owned business providing products and services to the running community.

“I’ve always read about people taking a chance by turning their passion into their career, and with the support of my family we have been able to launch To Excel In Life. It’s the same passion every running shop owner shows each day they open their doors for business.”

The first product assortment from To Excel In Life is a line of technical running socks for sale and distribution through the running specialty marketplace.

“Our goal was to develop a line of running socks that would be as comfortable as they are durable and technical. Our Cloud 9, Techni-Wool and Logo styles accomplished these goals with foot friendly fabrics, wear-resistant designs and innovative material combinations. We look forward to making these styles available to runners at local specialty running stores.”

Although the first product line is running socks, To Excel In Life is already looking to the future.

“We started To Excel In Life as part of a long range plan to promote and support the positive experiences, improved health, and overall wellness runners enjoy. Running can be a very clear reflection of our lives, and as we set and attain our running, and non running goals, the more enriched our lives become. We’ll start with socks and see where the road takes us.”